Every business needs a brand, but what exactly is a brand? Many people believe it is just the logo they put on their business card, but branding is so much more than a logo.
Think about Coca-Cola, Starbucks or McDonald’s. Looking at their logo, you immediately know who they are. The shapes, lettering and colours all come together to form a unique identity that stands apart from their competitors.
But look past the logo. Walk into any one of their thousands of stores across the world and you’ll notice that branding is far more than just a logo. The menus have the same consistent colour schemes and are printed on the same materials. Their customer seating plans are nearly identical. Their staff wear the same uniforms. Their food and drinks are packaged in the same cartons, bags and cups. Even the straws and napkins are the same no matter which McDonald’s you’re standing in.
This is all part of their branding, and why it is so important for any business to be consistent. It is your identity, the quality that people come to know and can instantly rely upon in future when seeing the same logo, picking up a business card or seeing a commercial on TV.
Put simply, your brand is the way your customers perceive your business.
Why do I need branding?
Many small businesses and start-ups neglect their branding and do not spend enough time thinking about how it affects their business. They may grab a cheap stock photo (or even a free one from Google), type their name next to it in Microsoft Word and send it to their home printer.
This is a critical mistake. Think of it this way: if you were searching for a plumber on Google and the top two choices were Bob’s Plumbing and Deluxe Bathrooms, which one would fill you with confidence?
If you’re spending your hard-earned money and allowing somebody into your home to tinker with your bathroom, you need a business you can trust. Bob’s logo is likely to turn you away. You can lose so many potential customers if you don’t have the right branding. Your business should present itself as a professional entity that has put time and thought into its brand.
BitPix offers affordable logo design for companies of all sizes. We can work with you to create your ideal logo and implement it across a range of mediums such as websites, business cards and flyers. Getting a professional logo for your business should be your top priority.
How can I improve my brand?
Many small things can improve your brand. Simply changing your colour scheme can make a world of difference to even the most boring logos. But a brand new logo for your business should be the first major step in a full rebrand. If you’ve been using the same logo for years, swapping it out for something more modern can boost your presentation and bring a wave of new customers your way. It’s also a great chance to post on Facebook to drum up new interest in your services.